Operating grants: the “presentation” function in the arts

Presentation seems simple enough. Sharing with the audience. The stress before and the applause afterwards. That’s it. But of course a lot is going on. It takes considerable work to mobilise an audience and organise everything. Which is why this is a separate function. In presentation, where exactly lies the focus? And (how) can you combine it with other functions?

A broad and informed audience

The official definition of presentation is: “sharing a created and produced artistic work with an audience”. Not just any audience. The arts sector often wants to attract a wide audience. As diverse as possible and preferably also well-informed. The aim is for art lovers and art discoverers to know where to go for whom and for what. The programmer/curator plays a role in this. But also communication people and many other staff members.

Specific presentation criteria

If you opt for presentation, the assessment committee will look at a number of specific sub-criteria:

  • The quality of the artistic work or programme you present 
  • The quality of the surroundings, your presentation context 
  • The vision behind your audience recruitment and promotion plan 
  • The quality of your public outreach activities and your commitment to broadening your audience 

The assessment committee reviews this entire list. It also links the criteria to other elements in your application. So make sure your budget reflects your artistic plans. Think of strong partnerships

Choose wisely

The function chosen determines the minimum and maximum percentages. In the case of presentation, you must contribute 20 percent of your own resources. Even if you at the same time focus on participation, reflection or development.