Entrepreneurship in the arts

Whether you want to work as a freelancer or employee, individually or collectively, as an artist you will often have to organise your work yourself. And that can be scary. The message here is: be an entrepreneur.

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Entrepreneurship is about looking for opportunities to maintain and expand your practice. This requires a certain dynamism, because you constantly switch between what is possible in the context and the phase you are in at a given moment, and that can vary. You must keep your vision in mind and constantly adapt your strategy to it. Of course, that requires quite a bit of creativity.

Be informed

Onderzoek wijst uit dat kunstenaars die na enkele jaren het artistieResearch shows that artists who quit the artistic path after a few years turn out to be poorly informed about business aspects. Examine the business aspects together with your artistic practice. The better you become at organising and arranging, the more autonomous you will feel.

7 tips for artistic entrepreneurs

1. Budget your time

A budget is about more than just money. Try to keep track of how long it takes you to complete certain activities. This will help you prepare schedules. For example, you learn to estimate how long you can spend on experimenting with a new idea before you run out of time. Important: also allow for time not to work. It’s important for your well-being to separate work and leisure time.

2. Learn the basics of accounting

Your costs as a maker can add up: rental of a studio or rehearsal space, transport, materials or instruments. And do you know exactly how much revenue is coming in? To keep an overview, you must be able to budget, and you must accurately keep track of income and expenditures. And be able to make a forecast. Read more about making a financial plan at Cultuurloket.

3. Bevraag je over de sociale wetgeving

Make sure you know your rights and obligations. How many hours will you work? How much will you earn? Are you accruing social security benefits? How much are you deducting for that? And what if you get sick?

When you work with, or for someone, you have to make arrangements. These are established in a contract. So you have to learn how to read and prepare them in order to prevent frustrations in the future. Read more about this at Social Security for Self-Employed Entrepreneurs and at Unizo, the independent entrepreneurs’ union.

4. Set healthy bounderies, for yourself and for others

As a starter, you are vulnerable. You want to win assignments, get to know the right people, make a good impression. You may not have an extensive network yet, it might feel like you’re on your own. That’s not the case. No dream job is worth risking your health for. Be sure to also read our advice on the topic of well-being.

5. Don’t work for free or for too little

In the arts you receive money for an artistic achievement (a performance, a photo, a painting, an hour of work), but you are also entitled to compensation for the hours of research and study that precede it.

Demand an appropriate wage for your work. Want to know what the minimums are for your sector? Check out Juist is Juist. There is now also a calculator for the visual arts. 

6. Talk to colleagues and experts

About financing, legislation, professionalisation, about everything. Dare to ask questions.At Flanders Arts Institute you can do this without an appointment during our morning coffees or night caps. Or by email: advies@kunsten.be. If you are unable to find your way between all the advisers and support centres, check out our useful guide!

7. Networking

Not everyone likes to do it or is skilled at it, but good networking can help. This doesn’t necessarily have to be extensive: it’s about thinking of who your peers are, from whom you can and want to learn, which contacts can be useful. If you feel comfortable with it: leave the confines of your studio or workplace, visit vernissages, premieres, sector events. People who are a little further along in their careers often like to share their knowledge. It’s important to speak to them, ask questions, show interest. You’ll always have a topic in common: your love of art.